Content Lead

<< Careers

Content Lead

About you

• You are passionate about social media marketing, SEO, content marketing and the ability to connect people and bring brand stories to life.
• You have excellent analytical, organizational, project management and time management skills.
• You have outstanding ability to think creatively, and identify and resolve problems
• You have attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• You have the ability to clearly and effectively articulate thoughts and points
• You have high levels of integrity, autonomy, and self-motivation
• You also are not afraid to get your hands dirty. You are excited about the opportunity to directly manage several social communities on behalf of a brand, in addition to helping with content creation, copywriting, and analytics/optimization.
• You consider yourself to be a self-starter who likes to set their own ambitious targets aligned with topline business goals.
• You possess an understanding of social media metrics, a passion for enforcing and elevating brand standards, and an unwavering ability to pivot tactics on the fly.
• You’re excited to join a growing marketing team and play an active role in the formation and stewardship of our company culture. 
• Define requirements, tasks, and resources associated to broader digital marketing strategy emphasizing content marketing in particular
• Communication to clients, team, and management on strategy/project development, timelines, and results

Responsibilities for Content Manager

• Familiarize yourself with brand ideals, website to create content that supports our objectives 
• Develop a content strategy that encompasses the goals of a company and aligns with the company’s image
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
• Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

A content lead’s daily responsibilities will include writing and managing content; therefore, creativity and leadership skills are essential to this role. 

Therefore, most people who hold this position have a minimum of a bachelor’s degree in English, marketing, communication, or journalism. They would also have worked to create content for at least three to four years before advancing to this managerial role. They will have a proven record of creating effective content for specific audiences and meeting deadlines.

Responsibilities for Content Manager

• Familiarize yourself with brand ideals, website to create content that supports our objectives 
• Develop a content strategy that encompasses the goals of a company and aligns with the company’s image
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
• Manage the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company

• the other marketing team members